who we are
We're not rocket scientists.
We're just a bunch of hard-working people who care about what we do and how we do it.
We launched greentomatocars out of a single room in west London, with just 4 cars. That was as recently as 2006, when it wasn’t cool to be "green" and ecological businesses were seen as offering low quality at high prices. We wanted to change that perception and show how running or working with green businesses was a good idea – indeed, better than the conventional alternative.
In practice, that meant – and still means today – just two things. First, being as good as possible at what we do. Second, doing it in the most environmentally friendly way we can. And third – we can take liberties, it's our website after all – staying true to our values and culture in all we do.
Being as good as possible means providing a personal yet professional 5-star service – at competitive prices. Being as green as possible means using the best technology – cars, apps, logistics systems – and a healthy dose of common sense to maximise efficiency and minimise waste. And staying true to our values and culture means being ourselves – treating people with respect; doing our bit for charity; not being afraid to try something new or admit a mistake; and having a bit of fun along the way.
We're a humble crowd, but we've been told we're doing a pretty good job so far. We've grown from having just 4 cars in 2006 to more than 400 cars today – making us London's second biggest operator and natural alternative to Addison Lee; we've won some chunky awards in the transport industry as well as the green sector; and, most of all, customers, drivers and staff don't just come to us – they stick with us.
We know we're not perfect and we know we can't afford to stand still. That's why we continue to invest in our people and our service – to improve where we can and to look for ways to adapt to, as well as influence, the environment around us.
So, that's who we are. If you have any suggestions for how we can be us better, please let us know.